As a sometime environmentalist I often find myself joining email campaigns of the ‘save the whales’ variety, targeting careless corporations and evil industrialists. The Ecological Internet 'Forest Liars' campaign that I signed this morning was different though. It included in its many targets; household eco-warrior names such as WWF, Greenpeace, Rainforest Action Network and Friends of the Earth. Although I moderated the tone of the pre-composed text, I still felt slightly uncomfortable hitting the ‘send’ button. This...